Growing up, it had been a practice at home to boil the milk as soon as the milkman delivered it.

Dadi said raw milk should be boiled before consumption, it makes the milk better. But then the milk-can was replaced by packaged milk and the milkman by an online grocery store. And the practice to boil milk before using it also changed.

In my mind, it looked like a positive change, and I was curious to find out more.

A photograph of New York City in the 19th century. Credits: Bard Graduate Center

In an ideal world, you would have cows bred in your own backyard to provide you with fresh raw milk. You don’t want the milk to take days to travel to you over hundreds of kilometers. That’s how most people got their milk until the 19th century.

As the century turned around, and the industrial revolution happened, people moved into cities. New York was a popular destination.

As more people populated the city, cattle had to be moved away. Also, the high demand and a lack of regulation meant that people didn’t follow sanitized procedures to source and sell the milk.

This led to the spread of diseases like Tuberculosis and ultimately the state Department of Health stepped in to make pasteurization mandatory.

Now, it makes sense to pasteurize milk, right? Who wants their family members to contract tuberculosis upon drinking infected milk. But there’s another side to that coin.

Once the milk has been pasteurized, it loses valuable enzymes, vitamins (such as A, C, B6, and B12). Fragile milk proteins are radically transformed from health nurturing to unnatural amino acid configurations.


When I started Farmery, we looked at these facts and decided to not pasteurize the milk that we bring to your doors.

As radical as that sounds, we have solid reasons not to pasteurize, and deliver clean, nutritious, wholesome milk to you every morning.

We paid attention to why pasteurization was necessary in the first place. There were two major reasons.

One,

that farmers don’t keep their farms clean enough, which encourages bacteria like Mycobacterium tuberculosis to grow and infect people who drink the milk.

The other reason is,

that the milk itself is a great medium for various kinds of bacteria to grow. If it takes a long time for the milk to reach you from the farm, chances are that bacteria will spoil the milk and make it unfit to drink.  

We made four clear commitments to make sure that we get clean, nutritious, un-pasteurised milk to our own homes and yours.

1. Buy Local. Sell Local.

We decided to source all our milk from farms and cow-sheds located, not more than 100 kms from Delhi.

It allows us to deliver fresh, raw milk to you in under 24 hours.

#NOPACKETMILK

The packet milk you buy from the local shop is 4-5 days old. It's coming from far away and has been processed 2-3 times. Large machines that churn the milk, run the milk, shake the milk and freeze the milk so that it lasts for days and always reaches you with the same taste and consistency. But, is that how natural milk is supposed to be? Is this long arduous supply chain really necessary? In an ideal world, you would have cows in your backyard or your apartment complexes. You'd take good care of your cattle and get fresh, pure milk daily. That's exactly what we are trying to build at Farmery Milk!

Geplaatst door Farmery Milk op Zondag 9 juni 2019

2. Pay It Forward

We invested in our partner farms and equipped them with the latest milking and cleaning equipment.

This includes the equipment needed to clean the cow’s udder, milk the cow with care and transport that milk via pipes directly to the storage unit. Check that process out for yourself in the video below:

Milking Parlor!

Watch the early morning milking routine at one of #DairyFarms 🙏

Geplaatst door Farmery Milk op Maandag 24 juni 2019

3. Produce Responsibly.

We picked larger farmers who have 50-60 cows on their farms on average. We invested in training them on hygienic milking practices, the right way to treat and feed cattle, and other aspects of running a dairy farm ethically.

#CrueltyFree

Over the past few days, we have been asked this question multiple times, "Is #FarmeryMilk #CrueltyFree?" Here's our frank answer, We try to be 😊 Farmery is run a #family. We incentivize good behavior across all levels. Since Day 1, we have realized that taking good care of calves and cows is #good business. These are principles that guide our actions every day. And there are operational aspects, like a balanced diet for cows, ample space to roam about and a clean place to rest. For us, being #CrueltyFree is a journey, not a milestone.

Geplaatst door Farmery Milk op Zaterdag 29 juni 2019

4. Work with Integrity

We proactively partnered with independent 3rd party testing agencies to make sure that the milk we are producing is clean and fit for consumption.

It’s been now 3 years in a row that Farelabs Food Analysis and Research Laboratory in Gurgaon has given us a 100% safety rating. You can view those reports here:


These values have brought us a long way over the last 3 years. In this time, our commitment to deliver you a wholesome, unadulterated product, has only grown stronger.

In case you have bought from us in these last few years, thank you!

If you haven't, but you find yourself at the end of this post, thank you to you too!

Either way, give yourself a raw, natural treat tomorrow morning 🙃 👇


Credits:

  • Wikipedia and its several contributors, for putting together a rich history of milk
  • Nourishing Traditions, for writing how pasteurization kills necessary enzymes and vitamins
  • Food Policy for Thought, for writing about the history of pasteurization
  • My team at Farmery, for all the graphics and videos you see in this post :)